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PURE ELIXIR 01 - THE SCIENCE 

           

Pure Elixir wanted to be sure that their supplement Pure Elixir 01 worked and the best way to do this was through an independant clinical trial. 

Princeton Consumer Research were commissioned to undertake an extensive randomised, single blind, placebo controlled clinical trial. Princeton Consumer is a global leader in the clinical product testing industry specialising in safety, efficacy and acceptability studies.

The objective of this study was to determine the efficacy of an anti-ageing product compared to a placebo product in a parallel study group design using full face applications under single blind conditions. During the trial half the group were randomly selected to take Pure Elixir 01 and the other half took a placebo.

     Pure Elixir Graph

The demographics of the clinical trial were as follows; Healthy female volunteers that in the experience of the Principal Investigator and Clinical Research Team displayed aged skin with adequate wrinkles for a statistically significant breakout to be observed should the product be effective. Typically aged between 35 and 65 with a minimum of grade II.B on the glogau scale defined as; early to moderate. Photoageing: early brown spots visible, keratosis palable but not visible, parallel smile lines beginning to appear, and the display of wrinkles in motion.

The results confirmed:

23% saw a reduction in lines and wrinkles at week 8.

Statisically significant reduction in lines around the eyes of all Pure Elixir 01 test subjects.

Smoother skin on all test subjects.

Pure Elixir Graphh

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